Brewing Justice: Fair Trade Coffee, Sustainability, and Survival
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| Title | Brewing Justice: Fair Trade Coffee, Sustainability, and Survival |
| Author | Daniel Jaffee |
| Notes | Fair trade is a fast-growing alternative market intended to bring better prices and greater social justice to small farmers around the world. But is it working? This vivid study of coffee farmers in Mexico offers the first thorough investigation of the social, economic, and environmental benefits of fair trade. Based on extensive research in Zapotec indigenous communities in the state of Oaxaca, Brewing Justice follows the members of the cooperative Michiza, whose organic coffee is sold on the international fair trade market. It compares these families to conventional farming families in the same region, who depend on local middlemen and are vulnerable to the fluctuations of the world coffee market. Written in a clear and accessible style, the book carries readers into the lives of these coffee producer households and their communities, offering a nuanced analysis of both the effects of fair trade on everyday life and the limits of its impact. Brewing Justice paints a clear picture of the complex dynamics of the fair trade market and its relationship to the global economy. Drawing on interviews with dozens of fair trade leaders, the book also explores the changing politics of this international movement, including the challenges posed by the entry of transnational corporations into the fair trade system. It concludes by offering recommendations for strengthening and protecting the integrity of fair trade. |
| Recommendations | "Brewing Justice is not just a study of fair trade coffee. It also provides alternatives to the unfair rules of trade imposed by the WTO. And it shows that we can all play a role in shaping the economy. Drinking coffee is a political act."--Vandana Shiva, author of Earth Democracy
"The idea of fair trade in a global economy is central to contemporary debates over neoliberalism, globalization and the rule of the free market. But what are the coordinates of the fair trade moment; what sort of alternative does it offer for producers and consumers? Daniel Jaffee is at once a fierce proponent of fair trade but also a critical voice. How, he asks, can fair trade coffee be in and against the market? With one foot in the Central American coffee fincas and the other in the intellectual world of Karl Polanyi and his disciples, Daniel Jaffee has on offer a very heady brew. Brewing Justice is a pioneering study of the variety of fair trade movements; a prospectus for a more radical vision of fair trade--an alternative sort of market; and a vital contribution to contemporary debates over free trade, the global agro-food system and the so-called 'movement of movements'. A tour de force."--Michael Watts, University of California, Berkeley |
Individual Copies
| ItemId |
Status |
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Call ID |
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| 551 |
in library |
Food Issues & Fair Trade |
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Subject Headings
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| Type | Book |
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Publisher | University of California Press |
| Language | English |
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Year | 2007 |
| Audience | Members |
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Place | Berkley |
| Length | 331 |
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ISBN | 9 780520 249592 |
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Keywords | Fair Trade Coffee, Sustainability |
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